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about markis johnson
Markis Johnson is a local digital marketing and advertising executive dedicated to helping small businesses increase local interest in their product or services and generating consistent foot traffic. If you’re interested in developing strategies for
growing your brand and generating more opportunities for new customers book a one on one marketing session with Markis today!
We have a variety of radio formats that reach over 262,300 persons 12+ in the Nielsen defined total survey area.
Radio consistently delivers the highest return on investment of any local media option available. Marketing campaigns that run on more than one platform will generate an even higher ROI, and thats why we offer a variety of effective digital solutions to enhance your audio campaign.
previous work
Email Marketing
Lets you reach your ideal audience directly – right on their phones, computers, tablets or wrists! It is a cost-efficient, powerful tool to promote your client’s products, services, and brands by sending their ads to targeted email lists.
Facebook & Instagram
We find unique profiles specific to your ideal demographics, including: age, gender, interests, political affiliation, likes, hobbies, careers, etc. Our team uses effective methods to expand the greatest reach with Facebook approved creatives, and call-to-actions, tailored to the goal of your campaign.
Pay-Per-Click (PPC)
Campaigns allow businesses to set their budget for desired keywords within the market. The cost of keyword clicks can differ depending on how competitive that keyword is. Get in front of your audience faster & be at the top of the list at the exact moment users are searching for products, services, and solutions. Our experts evaluate the best keywords and create content, based on your marketing goals
Local SEO (LSEO)
Is all about increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations, like a grocery store or dentist’s office, or service-area businesses that operate throughout a certain geographic area, like an electrician or house cleaning company. It also extends to managing online ratings and reviews, local-centric social media engagement, and beyond.
Websites & Landing Pages
Will refresh or create your customer’s online presence with custom web development. By focusing on the core offerings of your client’s business, our team utilizes their existing branding to create a modern, mobile-responsive website to help make it easy for their user’s to interact with their business online. Looking to maximize the results of your client’s latest ad campaign? By developing a custom landing page, our team tailors the page to give user’s the most relevant, streamlined experience based on your marketing objectives.
Display Advertising
Targets users based on search data collected from news sites, travel sites, shopping sites, comparison sites, blogs, forums, etc..Display advertising is a method of attracting the audience of a website, social media platform, or other digital mediums to take a specific action. These are often made up of text based, image, and interactive html5 that encourages the user to click through to a landing page and take action (e.g. make a purchase)
Over-The-Top (OTT) Advertising
These are television-style ads that are shown to people who aren’t subscribed to cable or satellite tv and instead use online programs such as CBS All Access. In addition, since people use streaming services on their mobile phones and laptops, local OTT ads show up on all devices.
Video Display
These video ads show up on websites and mobile apps that aren’t YouTube. They can be targeted toward behavior profiles so that just the right audience member sees them. Think of video display like regular display advertising with video.
Email Marketing
lets you reach your ideal audience directly – right on their phones, computers, tablets or wrists! It is a cost-efficient, powerful tool to promote your client’s products, services, and brands by sending their ads to targeted email lists.
Facebook & Instagram
we find unique profiles specific to your ideal demographics, including: age, gender, interests, political affiliation, likes, hobbies, careers, etc. Our team uses effective methods to expand the greatest reach with Facebook approved creatives, and call-to-actions, tailored to the goal of your campaign.
Pay-Per-Click (PPC)
campaigns allow businesses to set their budget for desired keywords within the market. The cost of keyword clicks can differ depending on how competitive that keyword is. Get in front of your audience faster & be at the top of the list at the exact moment users are searching for products, services, and solutions. Our experts evaluate the best keywords and create content, based on your marketing goals
Local SEO (LSEO)
is all about increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations, like a grocery store or dentist’s office, or service-area businesses that operate throughout a certain geographic area, like an electrician or house cleaning company. It also extends to managing online ratings and reviews, local-centric social media engagement, and beyond.
Websites & Landing Pages
will refresh or create your customer’s online presence with custom web development. By focusing on the core offerings of your client’s business, our team utilizes their existing branding to create a modern, mobile-responsive website to help make it easy for their user’s to interact with their business online. Looking to maximize the results of your client’s latest ad campaign? By developing a custom landing page, our team tailors the page to give user’s the most relevant, streamlined experience based on your marketing objectives.
Display Advertising
targets users based on search data collected from news sites, travel sites, shopping sites, comparison sites, blogs, forums, etc..Display advertising is a method of attracting the audience of a website, social media platform, or other digital mediums to take a specific action. These are often made up of text based, image, and interactive html5 that encourages the user to click through to a landing page and take action (e.g. make a purchase)
Over-The-Top (OTT) Advertising
These are television-style ads that are shown to people who aren’t subscribed to cable or satellite tv and instead use online programs such as CBS All Access. In addition, since people use streaming services on their mobile phones and laptops, local OTT ads show up on all devices.
Video Display
These video ads show up on websites and mobile apps that aren’t YouTube. They can be targeted toward behavior profiles so that just the right audience member sees them. Think of video display like regular display advertising with video.
Our collection of stations include Q98, WQSM, A Hot AC that has been a market leader for decades. Rock 103, WRCQ Fayetteville’s heritage Rock station celebrating 30 years in 2020. Magic 106.9 WMGU, the Adult Choice for Urban AC and NewsTalk 640. WFNC, the market’s only News/Talk station. All four stations are number one in their respective formats.
Our accompanying digital products include geo-gencing, keyword search targeting, demographic and geographic targeting, targeting by recently used apps based on lifestyle and purchase intent, website design and hosting, social media management, reputation monitoring, SEO, SEM, lead tracking, re-targeting, directory assistance, and customizable email marketing campaigns. Cumulus events produces PetFrost, Downtown Summer Nights, and Taste of Fayetteville.